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Heering wanted a bottle that was as red as possible in which to export his cherry liqueur. But it was evident that Danish glass houses had problems making this colour. Heering often complained about them as they were not successful in producing the demanded "ild-farvet" ("fiery red") colour. The recovered bottles are indeed mainly puce or even amber in colour.
At first the bottles were blown in the glass houses on the Island of Bornholm (Hasle Glasvaerk) and in the village of Friederichsfeld near the border between Denmark and Germany.
Later (after 1840) they were also made in places like Conradsminde and Holmegaard. The bottles from the end of the 19th century (from ± 1880) had embossing instead of seals. They were produced in the glass houses of Kastrup, Holmegaard and Hellerup - and even in Sweden (Liljedahls Glassbruk). The use of labels also started in this period (from ± 1880).
For some reason Danish colonists strongly preferred cherry-liqueur, but it is quite possible of course these bottles also contained other liqueurs. The fact is that the Heering distillery specialized in making cherry-liqueur.
One other fact of note is the different spelling of the name. "Heering" has been spelt in four different ways:
P.F. Heering P.F. Hering P. Herrink P. Haering
This could be due to:
- spelling mistakes made by the seal or mould maker;
- marketing reasons for export to foreign countries (easier to pronounce),
f.i.. Dutch geneva distiller "Johan de Kuyper & Zoon" used the name of "John de Kuyper & Son" for export purposes;
imitation by competing distillers profiting of Heering's good name;
The names "Herrink" and "Haering" are probably used by imitators.
The labels were also imitated in Denmark as well as abroad.
These imitations ended in 1974 when the company changed its name into "PETER HEERING
LIQUEUR". This name is legally protected in the registers of the 144 countries to which the company nowadays exports its liqueurs.
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